Inc is a pioneering
national media buying service with more than 30 years experience
in the local and national media buying business. The company was
created in 1981 and has enjoyed a robust and constant growth. Some
of the reasons for this growth are:
The company is designed to bridge the gap by providing a Media Service
staffed by ex-agency, media and production executives who understand
an agency’s or clients needs in media, coupled with the knowledge
that negotiation of rates can achieve signifigant savings in local
and national broadcast. This together with our own proprietary computer
software & network system (created by our Executive Vice President,
Peter Kuperschmid),makes us a formidable ally. We are proud to state
that our preemption rate is less than 1%. Our philosophy in media
buying is not to go for the "jugular" but to get the best
non-preemptive rate available. What’s the good of showing an
agency or client a low rate, and then have the spot "bumped".
If a client does’nt broadcast it’s message, the product
does’nt sell. With Broadcast Time, Inc. be assured, your product
will be seen, listened to, and sell. An additional element in this
formation is the dedication to honesty and integrity which, has been
lacking in many media services. This meant telling the client when
something could not be done, never promising what could not be delivered,
and allowing the client full access to all information including
compensation. In this way it is the working philosophy of the company
to act as a full- fledged partner of the agency or client in the
media area-all striving for long term success rather than the short
range "quick kill" attitude of other services.
As an advertiser using our media service, you can have utmost confidence
that your dollars will be used to get the most efficient and effective
media buys to sell your product best. If you are an agency, you will
provide the best possible media talent without heavy overhead expense.
When you think about using a media buying service, be sure it has
a demonstrated record of excellent performance, histiory of satisfied
clients, and one that has proven it’s acceptance by both clients
and stations. At Broadcast Time, Inc. we enjoy that kind of reputation.
We would be happy to submit client and station recommendations on
Bruce Kuperschmid-Bruce Kuperschmid graduauted from the University
of Miami with a BA in Dramatics. After graduation he appeared on
television and Broadway Musicals. Mr. Kuperschmid began a career
in business as a salesman for a pioneering mass merchandising firm
that sold continuity promotions to supermarkets, (encyclopedia, dinnerware,
stc.) Several years later Mr. Kuperschmid was President of his own
company and one of the largest importers of Japanese Chinaware to
the United States. In the early 1970’s, Mr. Kuperschmid’s
friend, Steven J. Ross then Chairman of Warner Communications, told
him of a new and exciting business just beginning to take off: independent
media buying. Shortly thereafter, Mr. Kuperschmid joined a media
buying service (Air Time) as a Vice President in sales. In 1981,
he founded his own national independent media buying service, Broadcast
Time, Inc. and is currently its President. He enjoys an excellent
reputation with both clients and stations.
His experience includes over three decades of working for such clients
as Warner Brothers Movies, Warner Books, Little Brown, Simon & Schuster,
Pocket Books, Scribner, Hygrade Ball Park Franks, Parmalat Food Company,
Rossignol Skis, N. Y. Tri-State Pontiac Dealers Association, Viking
Press, St. Martins Press Getsmart.Com, South African Airways, Canary
Island Tours, Egyptian Tourist Authority, Divisions of AOL Time Warner,
Viacom and many others.
Recognized by the industry as an outstanding Media Professional by
Television/Radio Age magazine, Mr. Kuperschmid is also a past winner
of the Dale Carnagie Tri-State Prepared Speaking Championship.
Kuperschmid attended Five Towns College where he studied the music
business and liberal arts. In the early 80’s Mr. Kuperschmid
started his own computer manufacturing company, and was one of the
first people to import PC clones in the United States.
He went to work with American Medical Alert, developing propietary
software and hardware solutions for emergency medical response systems.
Peter has been an authorized Apple Computer developer since 1985,
and has a vast understanding and knowledge of many computer operating
systems and languages including: MS DOS, Linux, MAC OS, OSX Server,
MS Compiled Basic, Visual basic. Pascal CGI, HTML, Perl, Filemaker
Pro, Astiva OS, php, sql and others. He also wrote and developed
a graphic user interface online communications system.
In the 90’s Mr. Kuperschmid designed and built several recording
and production studios. Over the years his experience and credits
include commercial work and productions for: Sony, Columbia, AOL
Time Warner, Profile Records, Def Jam, Arista Records, MCA,
HBO, News 12, Legend Pharmacies and many more.
Using his computer background and the media buying skills he has
learned from his father’s 30 plus years in the business, Peter
has written and developed a unique proprietary method of researching,
planning and buying. As Executive Vice President he is involved in
all facets of Broadcast Time operations.